Free SEO Tools for Site Optimisation

Search engine optimisation is essential for improving visibility and attracting new visitors. However, you do not need expensive software to make progress. You can use a range of free SEO tools for site optimisation that help you analyse pages, improve content, and fix technical issues. These tools deliver fast insights and clear guidance without cost.

This article explores the best free SEO tools, what they check, and how you can use them to strengthen your website. It uses short sentences, clear transitions and British English.

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Why Free SEO Tools Matter

Free SEO tools give you an easy way to improve your website without spending money. They highlight issues quickly and provide practical suggestions for improvements.

These tools help you:

• Improve content structure
• Highlight missing metadata
• Check keyword use
• Spot accessibility issues
• Reveal technical gaps in your pages

These benefits make free SEO tools ideal for small businesses, beginners and experienced site owners who want fast, reliable optimisation guidance.

Example tools:
https://total-locker-service.com/Tools/

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Key Areas Free SEO Tools Improve

Free SEO tools typically focus on the most important parts of your website’s optimisation. Improving these areas boosts search visibility and user experience.

Keyword Use

Keyword use is one of the most common SEO problems. Free tools help you check:

• Keyword frequency
• Keyword placement
• Appearance in the first 100 words
• Use in headings
• Use in alt tags

Tool: Keyword Density Checker
https://total-locker-service.com/Tools/keyword-density-web.php

Titles and Headings

Titles and headings guide search engines and improve page clarity. Free tools can highlight:

• Missing or weak page titles
• Incorrect heading structure
• Missing keywords
• Unclear section hierarchy

Tool: On-Page SEO Checker
https://total-locker-service.com/Tools/on-page-seo-checker.php

Meta Descriptions

Meta descriptions help users decide whether to click your page. Free SEO tools show:

• Missing descriptions
• Low-quality text
• Excessive length
• Limited relevance

Content Quality

High-quality content is essential for good performance. Free SEO tools help review:

• Word count
• Readability
• Keyword balance
• Paragraph structure
• Repetition

Image Alt Text

Alt text improves accessibility and helps search engines understand your visuals. Free tools can report:

• Missing alt tags
• Poor alt tag descriptions
• Images with no descriptive context

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Best Free SEO Tools for Site Optimisation

Below are the most valuable free tools offered by Total Locker Service.

1. On-Page SEO Checker

This tool analyses titles, headings, metadata, keyword placement and alt tags. It highlights missing elements and suggests improvements.

Use it here:
https://total-locker-service.com/Tools/on-page-seo-checker.php

2. Keyword Density Checker

This tool measures how often keywords appear in your content. It helps avoid keyword stuffing and ensures natural placement.

Try it here:
https://total-locker-service.com/Tools/keyword-density-web.php

New Tools Coming Soon

More free SEO tools are in development, including:

• Meta description generator
• Alt text checker
• Broken link analyser
• Structured data validator
• Website speed insights panel

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How to Use These Tools Step by Step

Here is a simple workflow to maximise results from free SEO tools.

Step 1: Select a Page

Choose a key page to improve. Product pages, landing pages and blog posts are good starting points.

Step 2: Run the On-Page SEO Checker

Review the report carefully. Identify missing elements such as headings, alt text or metadata.

Step 3: Apply Fixes

Update your page with the findings:

• Improve the title
• Add missing headings
• Rewrite meta descriptions
• Update alt tags
• Adjust keyword placement

Step 4: Check Keyword Density

Paste your updated content into the Keyword Density Checker and adjust where necessary.

Step 5: Monitor Results

Use Google Search Console to track:

• Search impressions
• Click-through rates
• Keyword movements
• User behaviour

Google Search Console guide:
https://search.google.com/search-console/

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Internal and External SEO Resources

Helpful links for deeper learning:

Internal tools:
https://total-locker-service.com/Tools/on-page-seo-checker.php
https://total-locker-service.com/Tools/keyword-density-web.php

Google SEO Starter Guide:
https://developers.google.com/search/docs/fundamentals/seo-starter-guide

Moz Beginner’s Guide to SEO:
https://moz.com/beginners-guide-to-seo

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Frequently Asked Questions

Do I need SEO experience to use these tools?

No. The tools on this page suit beginners and experienced users.

Are these tools really free?

Yes. The tools listed require no signup or subscription.

How often should I check my SEO?

Check your pages after major updates or every few months.

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Final Thoughts

Free SEO tools make optimisation simple. They provide fast insights, show important improvements and help build a stronger website. By using them regularly, updating your content and monitoring performance, you will see steady improvement in your visibility and rankings.

These tools are easy to use, cost nothing and offer valuable direction for any website owner.

If you want this expanded or tailored to a specific WordPress format, just tell me.

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