Free SEO Tools for Site Optimisation
November 17, 2025
Search engine optimisation is essential for improving visibility and attracting new visitors. However, you do not need expensive software to make progress. You can use a range of free SEO tools for site optimisation that help you analyse pages, improve content, and fix technical issues. These tools deliver fast insights and clear guidance without cost.
This article explores the best free SEO tools, what they check, and how you can use them to strengthen your website. It uses short sentences, clear transitions and British English.

Why Free SEO Tools Matter
Free SEO tools give you an easy way to improve your website without spending money. They highlight issues quickly and provide practical suggestions for improvements.
These tools help you:
- Improve content structure
- Highlight missing metadata
- Check keyword use
- Spot accessibility issues
- Reveal technical gaps in your pages
These benefits make free SEO tools ideal for small businesses, beginners and experienced site owners who want fast, reliable optimisation guidance.
Example tools:
https://total-locker-service.com/Tools/
Key Areas Free SEO Tools Improve
Free SEO tools typically focus on the most important parts of your website’s optimisation. Improving these areas boosts search visibility and user experience.
Keyword Use
Keyword use is one of the most common SEO problems. Free tools help you check:
- Keyword frequency
- Keyword placement
- Appearance in the first 100 words
- Use in headings
- Use in alt tags
Tool: Keyword Density Checker
https://total-locker-service.com/Tools/keyword-density-web.php
Titles and Headings
Titles and headings guide search engines and improve page clarity. Free tools can highlight:
- Missing or weak page titles
- Incorrect heading structure
- Missing keywords
- Unclear section hierarchy
Tool: On-Page SEO Checker
https://total-locker-service.com/Tools/on-page-seo-checker.php
Meta Descriptions
Meta descriptions help users decide whether to click your page. Free SEO tools show:
- Missing descriptions
- Low-quality text
- Excessive length
- Limited relevance
Content Quality
High-quality content is essential for good performance. Free SEO tools help review:
- Word count
- Readability
- Keyword balance
- Paragraph structure
- Repetition
Image Alt Text
Alt text improves accessibility and helps search engines understand your visuals. Free tools can report:
- Missing alt tags
- Poor alt tag descriptions
- Images with no descriptive context

Best Free SEO Tools for Site Optimisation
Below are the most valuable free tools offered by Total Locker Service.
1. On-Page SEO Checker
This tool analyses titles, headings, metadata, keyword placement and alt tags. It highlights missing elements and suggests improvements.
Use it here:
https://total-locker-service.com/Tools/on-page-seo-checker.php
2. Keyword Density Checker
This tool measures how often keywords appear in your content. It helps avoid keyword stuffing and ensures natural placement.
Try it here:
https://total-locker-service.com/Tools/keyword-density-web.php
New Tools Coming Soon
More free SEO tools are in development, including:
- Meta description generator
- Alt text checker
- Broken link analyser
- Structured data validator
- Website speed insights panel
How to Use These Tools Step by Step
Here is a simple workflow to maximise results from free SEO tools.
Step 1: Select a Page
Choose a key page to improve. Product pages, landing pages and blog posts are good starting points.
Step 2: Run the On-Page SEO Checker
Review the report carefully. Identify missing elements such as headings, alt text or metadata.
Step 3: Apply Fixes
Update your page with the findings:
- Improve the title
- Add missing headings
- Rewrite meta descriptions
- Update alt tags
- Adjust keyword placement
Step 4: Check Keyword Density
Paste your updated content into the Keyword Density Checker and adjust where necessary.
Step 5: Monitor Results
Use Google Search Console to track:
- Search impressions
- Click-through rates
- Keyword movements
- User behaviour
Google Search Console guide:
https://search.google.com/search-console/
Internal and External SEO Resources
Helpful links for deeper learning:
Internal tools:
https://total-locker-service.com/Tools/on-page-seo-checker.php
https://total-locker-service.com/Tools/keyword-density-web.php
Google SEO Starter Guide:
https://developers.google.com/search/docs/fundamentals/seo-starter-guide
Moz Beginner’s Guide to SEO:
https://moz.com/beginners-guide-to-seo
Frequently Asked Questions
Do I need SEO experience to use these tools?
No. The tools on this page suit beginners and experienced users.
Are these tools really free?
Yes. The tools listed require no signup or subscription.
How often should I check my SEO?
Check your pages after major updates or every few months.
Final Thoughts
Free SEO tools make optimisation simple. They provide fast insights, show important improvements and help build a stronger website. By using them regularly, updating your content and monitoring performance, you will see steady improvement in your visibility and rankings.
These tools are easy to use, cost nothing and offer valuable direction for any website owner.
If you want this expanded or tailored to a specific WordPress format, just tell me.
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